Product design leader with a passion for product strategy and voice + tone. As a people leader, I coach cross-functional teams to deliver exceptional, data-informed experiences. Proud LGBTQIA+ community member.
Currently
For the last two and a half years, I’ve been leading a diverse team of designers as we build and enhance the data collection products at Mailchimp.
Currently, my team of five is focused on integrating advanced pop-up form technology from a newly acquired company into the Mailchimp ecosystem. Our goal is to transform a human-assisted end-to-end experience into a democratized, self-serve one—all while maintaining the powerful data collection technology and an advanced builder.
In my previous role as a Principal Content Designer at Mailchimp, I managed the evolution of our voice and tone specifically focused on reducing churn with in-depth qualitative testing.
During my time at Mailchimp I’ve been responsible for maintaining and evolving our Content Style Guide.
Check it out styleguide.mailchimp.com →
Skills
UX writing
Product positioning
Usability testing
Content modeling
Voice & tone
Information architecture
Naming strategy
Workshop facilitation
Brand messaging
Experience mapping
Copywriting
Agile development