Product design leader with a passion for product strategy and voice + tone. As a people leader, I coach cross-functional teams to deliver exceptional, data-informed experiences. Proud LGBTQIA+ community member.

 
 

Currently

For the last two and a half years, I’ve been leading a diverse team of designers as we build and enhance the data collection products at Mailchimp.

Currently, my team of five is focused on integrating advanced pop-up form technology from a newly acquired company into the Mailchimp ecosystem. Our goal is to transform a human-assisted end-to-end experience into a democratized, self-serve one—all while maintaining the powerful data collection technology and an advanced builder.

In my previous role as a Principal Content Designer at Mailchimp, I managed the evolution of our voice and tone specifically focused on reducing churn with in-depth qualitative testing.

 
 

During my time at Mailchimp I’ve been responsible for maintaining and evolving our Content Style Guide.

Check it out styleguide.mailchimp.com →


Skills

UX writing

Product positioning

Usability testing

Content modeling

 

Voice & tone 

Information architecture 

Naming strategy

Workshop facilitation

 

Brand messaging

Experience mapping

Copywriting

Agile development